Free-to-play (F2P) has become a huge thing in the gaming industry. Games like League of Legends and the Lord of the Rings Online adopted a F2P model with microtransactions to support the company and it was a massive success. The industry quickly took note and several F2P games, as well as MMOs relaunching as F2P, have come out in the last year or so.
F2P isn't something we see on consoles because these consoles weren't really designed for such a thing. Sony isn't letting that stop them. Killzone 3's multiplayer has started to taper off, according to developer Guerrilla Games, and they think they know how to fix that. In just a few days, full access to the multiplayer component of Killzone 3 will be free to all Playstation 3 owners.
Of course, there's a small catch to this: you can't level past 10. If you want more progression, you just have to pay $15 for the rest of the content. Aside from the leveling, everything is free from the original content to the DLC map packs. Even so, the developers hope that this will create a resurgence in one of the most popular PS3 online shooters.
This is a great idea and I fully endorse Guerilla for deciding to do it. Pulling more people into your multiplayer game is always a good idea and I wouldn't be surprised if they end up making a ton more money off of the game this way. If so, it would give good support to the idea of selling the single-player and the multiplayer in a game as separate experiences for those who want one or the other and not both.
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